Concept
“ Bring Out the Shining Self ”
Bring out shining self
It’s the hat that makes you aware of the unknown charm that is inside of you.You try on colors and shapes that you don’t usually choose based on your senses.
You would be surprised to find out that you look good on those colors and shapes.The discovery of the shining self.
It's a useful item that can create a special atmosphere in your daily life.
The colors and shapes that you choose are a sign to your future.
Maybe it’s your true self.
Bring out shining self
You will see don'know you through our products.
When renewing the homepage this time, we decided to recreate the concept. While thinking about various things, you have purchased it so far
I remembered the faces of our customers and that time.
They were definitely smiling, and everyone was fascinating and even more lovely.
I came to think again that this is what I want to do.
-Move on to new self-
with Yumiko Kuroiwa's hat
It would be great if we could see the moment when we become "further me" in combination with the history of the person who has spent so far.